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When was the last time you had your business photographed?
If your professional images are over 2 years old, it’s time for an update.
Your images represent your brand, you want your images to be professional, modern and trustworthy. The images you use on your website, social media channels and marketing materials act as the first impression a customer has of your business. If your images are old, of poor quality or reflect obsolete products, it is likely you are have losing customers.
If instead, you are relying on text, rather than images to communicate to your customers, this could also hinder your success. Statistics from Ehos3 show that people remember up to 80% of what they see, compared to only 20% of what they read. Meaning, if you want to make your brand memorable, and ensure it remains ‘top of mind’ for consumers, you need to incorporate images into your marketing strategy. Think about your own buying habits, which brands hold a prominent position in your mind? For example, if I was to ask you a recommendation for coffee, immediately your mind might think of Starbucks, Tim Hortons or JJ Bean. The brands you can recall and recommend have strong brand awareness; strong brand awareness generally results in higher sales.
Images are also a great way to connect with your audience. Do you know the saying ‘a picture is worth 1000 words’? Well that holds true, particularly in a marketing sense. The images you select for your website communicate who you are as a company to your potential consumers (Pixelo, 2018). Examples of this are generally found in the ‘about us’ or ‘our story’ tabs on a company’s website. Here customers will find images of team members, social events and of course happy customers. Giving your business a human element is a very effective strategy. Competition is fierce, your potential customer has a plethora of different choices, so why would they pick you?
Investing in new images may seem like a complicated and expensive endeavour, but it is certainly worth the effort. Start by thinking about the identity of your brand, what adjectives come to mind when you think about your company. Once you have a clear idea of your brand identity, then you can think about who your ideal customers are, what appeals to them, what will entice them to select you. Brainstorming these ideas will help you define a clear picture of what images you need and what style will best suit your brand.
These new images are a solid investment as they are reusable. Your company website, social media channels, corporate newsletter and blog are just some of the places you will be able to repurpose your images. Taking the time to plan a photo shoot encompassing your entire business, including people, products and services will ensure you have enough collateral to last an entire year!
Updating your images can strengthen your brand, attract more customers and boost your sales! Planning an inhouse photo shoot is not only great for business, but it is also a fun activity for your entire team.
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