Tel: 604-684-6844 Toll Free: 1-855-684-6844

300-1055 W. Hastings St. Vancouver B.C. V6E 2E9

Our Blog

Tailored to your specific needs, with only your success in mind

Social Change, Sustainability and Purpose – What does it mean to your business?

Customers are becoming more socially conscious. New and traditional businesses are discovering the need to provide more value, both socially and financially. Furthermore, companies like Patagonia and Green Beaver are demonstrating how delivering to all stakeholders, including suppliers, customers and local communities, can improve the world we live in, while producing a healthy financial performance.

Thinking clearly about your company’s purpose

Recently, we’ve seen businesses of all sizes taking positive action in order to make a difference. In other words, businesses are no longer simply focusing on profit. It seems they are concentrating more on their responsibility to protect the environment, ensure equality and advocate for social issues.

Especially now, with Covid-19 and our current climate, where turning a profit is harder than ever. Many businesses are pivoting to help in different spaces from food donations and transportation for front line workers to free education and online courses.

Many startups and large organizations have pursued double and triple bottom-line results. However, there is a shift occurring where more traditional businesses are seeking out their purpose beyond just making a profit.

One major but simple way to focus on your business’ purpose is to make sure it is stated as clear as possible. That could mean through blogging, content creation, social media and branding. It could even be in small ways like coworkers having a plaque on their desk with your company’s core values on it.

Sustainability is the New Normal

Sustainability and transparency are focused social changes for many businesses. Buyers want their purchases to reflect their values. As more consumers are going green, an increasing number are also willing to pay more to do so. Going forward in 2020, businesses who display a purpose beyond profitability may find themselves more and more rewarded for that position.

Consequently, it doesn’t have to be a drastic overnight change. Businesses can make small incremental changes over time. For instance, engaging with local, sustainable vendors and reducing packaging where possible are simple ways to start. When it comes to tapping new consumers in a growing eco market, supplying customers with details and authenticity may be the answer. It’s not enough to just be green anymore, it’s important to help the consumer understand what these sustainable choices mean for you and them.

What should you do with this information?

It depends on your circumstances. If you have a business, start to consider how these trends will help or hinder you. If you are looking to start a business, consider how these trends will create new consumer needs, desires and requirements. Keep an eye on the future, consider all the options and you’ll have a better chance for success!





Vancouver Office Space

Guinness Business Centre offers you a Vancouver office rental space that matches your commercial real estate needs. The workspace requirements of setting up a new office, relocating from an old office or working as a dynamic team on-the-go, can be a challenge. We provide you with the right office rental space in Vancouver that suit your needs and budget. Our customized lease solutions can cater to businesses looking to set up a private Vancouver downtown office. We also cater to those looking for more modern virtual office options and even those looking to find a balance between modern and traditional conventions by opting for co-working spaces.

Explore the possibilities that we have on offer. We cater to a varied range of office rental space types and offer different workspace solution packages because we understand that office rental space requirements are different for each business.

Select and customize your Vancouver office rental space preferences by size, space, amenities, availability or even location and allow us to do the rest. Guinness Business Centre enables you to work more productively and flexibly as we take complete control of securing the right office rental space to suit you and your team.

Vancouver Co-working Space

We provide businesses in Vancouver with the best office rental space. Whether you are a solo entrepreneur, or you have a dedicated team at your beck and call, we’ll provide you with the right Vancouver office rental space that fits your needs and budget.

With an array of elegant and distinguished offices available for rent in the heart of downtown Vancouver, Guinness Business Centre offers a traditional alternative to co-working. Contact us today and take a tour of what we have to offer.

Our Vancouver Co-working office spaces are aesthetically and beautifully designed offices with open areas that can fit teams of various sizes – large or small. The co-working space is fully decked with shared and furnished amenities such as pantries, kitchens, bathrooms, with the option of adding conference rooms or meeting rooms for your team.

Vancouver Shared Office

We offer a prestigious selection of office rental space in Vancouver suitable for conferences, co-working, shared office spaces or private office rental. Visit us for a consultation to get more information on our flexible terms. Whether you are a dynamic enterprise looking for a satellite shared Vancouver office or whether you are an established company looking for more traditional yet convenient alternatives such as a Vancouver co-working space, we offer an office rental space that will match your need.

Vancouver Virtual Office

A Vancouver virtual office plants your business in the heart of downtown Vancouver whilst giving you the flexibility to spread your reach to anywhere across the globe. We provide you with a secured physical location and address in a local Vancouver office rental space, whilst giving you the freedom to operate and expand internationally. The support and foundation of having an established Vancouver virtual office is beneficial whether a company is simply starting up or already thriving and seeking to place one of its global branches in a Vancouver downtown office.