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The Digital Age of Marketing

With the world going through so much right now, some times a change of pace or a new topic can be a positive distraction for a moment. That being said, we are about to dive into the digital age of marketing! A helpful benefit considering many businesses are pivoting to web based strategies.

Social media is at the forefront and traditional marketing is often undervalued by marketers. Of course, that doesn’t mean it’s old fashioned. Traditional marketing still plays an important role.

Because of their lasting effects on memory and emotion, the experience of a captivating TV commercial or tangibility of picking up your favorite magazine are as important today as they were 20 years ago.

Traditional marketing is impactful, however, we can’t forget that we are truly living in a modern internet age.

According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all eCommerce sales will come from mobile.”

The key to a great marketing campaign is to find the right balance between traditional and digital.

Both types of marketing have their benefits and pitfalls. Understanding your specific marketing needs, considering your budget and your target audience will determine what’s right for your business.

Online Reviews – The best thing since sliced bread?

The internet has brought purchasing, convenience and knowledge right to our fingertips. Now with the COVID-19 pandemic as we stay home and shop on-line, it has turned into a forum where consumers evaluate products and services based on impressions and feedback from other, like-minded shoppers.

68% of online customers are more likely to engage with businesses that have positive reviews (BrightLocal 2017), and 93% determine whether a business has a good reputation (or not) based upon the available testimonials.

Simply informing customers of a product or service is no longer adequate. People are also craving knowledge from first-hand experiences. Retail, services, hospitality and recruitment can gain insights by using consumer reviews to refine their marketing strategies and improve their business.

Reviews not only influence decisions, they can strengthen a company’s credibility. Testimonials have the power to gain customer trust, encourage people to interact with the company and ultimately lead to improved profits. Businesses that don’t have reviews may be missing an opportunity to grow.

Even at our business center, we count on reviews and word of mouth to attract new members.  We encourage everyone to leave a review and always keep the lines of communication open. If anyone is interested in a beautiful shared office space, we come highly recommended and that is something we are very proud of!

Stayed tuned for PART 2!




Vancouver Office Space

Guinness Business Centre offers you a Vancouver office rental space that matches your commercial real estate needs. The workspace requirements of setting up a new office, relocating from an old office or working as a dynamic team on-the-go, can be a challenge. We provide you with the right office rental space in Vancouver that suit your needs and budget. Our customized lease solutions can cater to businesses looking to set up a private Vancouver downtown office. We also cater to those looking for more modern virtual office options and even those looking to find a balance between modern and traditional conventions by opting for co-working spaces.

Explore the possibilities that we have on offer. We cater to a varied range of office rental space types and offer different workspace solution packages because we understand that office rental space requirements are different for each business.

Select and customize your Vancouver office rental space preferences by size, space, amenities, availability or even location and allow us to do the rest. Guinness Business Centre enables you to work more productively and flexibly as we take complete control of securing the right office rental space to suit you and your team.

Vancouver Co-working Space

We provide businesses in Vancouver with the best office rental space. Whether you are a solo entrepreneur, or you have a dedicated team at your beck and call, we’ll provide you with the right Vancouver office rental space that fits your needs and budget.

With an array of elegant and distinguished offices available for rent in the heart of downtown Vancouver, Guinness Business Centre offers a traditional alternative to co-working. Contact us today and take a tour of what we have to offer.

Our Vancouver Co-working office spaces are aesthetically and beautifully designed offices with open areas that can fit teams of various sizes – large or small. The co-working space is fully decked with shared and furnished amenities such as pantries, kitchens, bathrooms, with the option of adding conference rooms or meeting rooms for your team.

Vancouver Shared Office

We offer a prestigious selection of office rental space in Vancouver suitable for conferences, co-working, shared office spaces or private office rental. Visit us for a consultation to get more information on our flexible terms. Whether you are a dynamic enterprise looking for a satellite shared Vancouver office or whether you are an established company looking for more traditional yet convenient alternatives such as a Vancouver co-working space, we offer an office rental space that will match your need.

Vancouver Virtual Office

A Vancouver virtual office plants your business in the heart of downtown Vancouver whilst giving you the flexibility to spread your reach to anywhere across the globe. We provide you with a secured physical location and address in a local Vancouver office rental space, whilst giving you the freedom to operate and expand internationally. The support and foundation of having an established Vancouver virtual office is beneficial whether a company is simply starting up or already thriving and seeking to place one of its global branches in a Vancouver downtown office.