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Springtime Spotlight – Small Business Trends 2020 (Part 1)

The Digital Age of Marketing

With the world going through so much right now, some times a change of pace or a new topic can be a positive distraction for a moment. That being said, we are about to dive into the digital age of marketing! A helpful benefit considering many businesses are pivoting to web based strategies.

Social media is at the forefront and traditional marketing is often undervalued by marketers. Of course, that doesn’t mean it’s old fashioned. Traditional marketing still plays an important role.

Because of their lasting effects on memory and emotion, the experience of a captivating TV commercial or tangibility of picking up your favorite magazine are as important today as they were 20 years ago.

Traditional marketing is impactful, however, we can’t forget that we are truly living in a modern internet age.

According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all eCommerce sales will come from mobile.”

The key to a great marketing campaign is to find the right balance between traditional and digital.

Both types of marketing have their benefits and pitfalls. Understanding your specific marketing needs, considering your budget and your target audience will determine what’s right for your business.

Online Reviews – The best thing since sliced bread?

The internet has brought purchasing, convenience and knowledge right to our fingertips. Now with the COVID-19 pandemic as we stay home and shop on-line, it has turned into a forum where consumers evaluate products and services based on impressions and feedback from other, like-minded shoppers.

68% of online customers are more likely to engage with businesses that have positive reviews (BrightLocal 2017), and 93% determine whether a business has a good reputation (or not) based upon the available testimonials.

Simply informing customers of a product or service is no longer adequate. People are also craving knowledge from first-hand experiences. Retail, services, hospitality and recruitment can gain insights by using consumer reviews to refine their marketing strategies and improve their business.

Reviews not only influence decisions, they can strengthen a company’s credibility. Testimonials have the power to gain customer trust, encourage people to interact with the company and ultimately lead to improved profits. Businesses that don’t have reviews may be missing an opportunity to grow.

Even at our business center, we count on reviews and word of mouth to attract new members.  We encourage everyone to leave a review and always keep the lines of communication open. If anyone is interested in a beautiful shared office space, we come highly recommended and that is something we are very proud of!

Stayed tuned for PART 2!