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When was the last time you had your business photographed?

If your professional images are over 2 years old, it’s time for an update.

Your images represent your brand, you want your images to be professional, modern and trustworthy. The images you use on your website, social media channels and marketing materials act as the first impression a customer has of your business. If your images are old, of poor quality or reflect obsolete products, it is likely you are have losing customers. 

Offices at the GBC – Photo by Megan Kennedy

If instead, you are relying on text, rather than images to communicate to your customers, this could also hinder your success. Statistics from Ehos3 show that people remember up to 80% of what they see, compared to only 20% of what they read. Meaning, if you want to make your brand memorable, and ensure it remains ‘top of mind’ for consumers, you need to incorporate images into your marketing strategy. Think about your own buying habits, which brands hold a prominent position in your mind? For example, if I was to ask you a recommendation for coffee, immediately your mind might think of Starbucks, Tim Hortons or JJ Bean. The brands you can recall and recommend have strong brand awareness; strong brand awareness generally results in higher sales.

Images are also a great way to connect with your audience. Do you know the saying ‘a picture is worth 1000 words’? Well that holds true, particularly in a marketing sense. The images you select for your website communicate who you are as a company to your potential consumers (Pixelo, 2018). Examples of this are generally found in the ‘about us’ or ‘our story’ tabs on a company’s website. Here customers will find images of team members, social events and of course happy customers. Giving your business a human element is a very effective strategy. Competition is fierce, your potential customer has a plethora of different choices, so why would they pick you?

Investing in new images may seem like a complicated and expensive endeavour, but it is certainly worth the effort. Start by thinking about the identity of your brand, what adjectives come to mind when you think about your company. Once you have a clear idea of your brand identity, then you can think about who your ideal customers are, what appeals to them, what will entice them to select you. Brainstorming these ideas will help you define a clear picture of what images you need and what style will best suit your brand.

Photo shoot at the Guinness Business Centre – Photo by Megan Kennedy

These new images are a solid investment as they are reusable. Your company website, social media channels, corporate newsletter and blog are just some of the places you will be able to repurpose your images. Taking the time to plan a photo shoot encompassing your entire business, including people, products and services will ensure you have enough collateral to last an entire year!

Updating your images can strengthen your brand, attract more customers and boost your sales! Planning an inhouse photo shoot is not only great for business, but it is also a fun activity for your entire team.


Vancouver Office Space

Guinness Business Centre offers you a Vancouver office space that matches your commercial real estate needs. The workspace requirements of setting up a new office, relocating from an old office or working as a dynamic team on-the-go, can be a challenge. We provide you with the right office space rentals in Vancouver that suit your needs and budget. Our customized lease solutions can cater to businesses looking to set up a private Vancouver downtown office. We also cater to those looking for more modern virtual office options and even those looking to find a balance between modern and traditional conventions by opting for co-working spaces.

Explore the possibilities that we have on offer. We cater to a varied range of office space types and offer different workspace solution packages because we understand that rental office space requirements are different for each business.

Select and customize your Vancouver space rental preferences by size, space, amenities, availability or even location and allow us to do the rest. Guinness Business Centre enables you to work more productively and flexibly as we take complete control of securing the right office space to suit you and your team.

Vancouver Co-working Space

We provide businesses in Vancouver with the best office space rental. Whether you are a solo entrepreneur, or you have a dedicated team at your beck and call, we’ll provide you with the right Vancouver office rental space that fits your needs and budget.

With an array of elegant and distinguished offices available for rent in the heart of downtown Vancouver, Guinness Business Centre offers a traditional alternative to co-working. Contact us today and take a tour of what we have to offer.

Our Vancouver Co-working office spaces are aesthetically and beautifully designed offices with open areas that can fit teams of various sizes – large or small. The co-working space is fully decked with shared and furnished amenities such as pantries, kitchens, bathrooms, with the option of adding conference rooms or meeting rooms for your team.

Vancouver Shared Office

We offer a prestigious selection of rental offices in Vancouver suitable for conferences, co-working, shared office spaces or private office rental. Visit us for a consultation to get more information on our flexible terms. Whether you are a dynamic enterprise looking for a satellite shared Vancouver office or whether you are an established company looking for more traditional yet convenient alternatives such as a Vancouver co-working space, we offer an office space rental that will match your need.

Vancouver Virtual Office

A Vancouver virtual office plants your business in the heart of downtown Vancouver whilst giving you the flexibility to spread your reach to anywhere across the globe. We provide you with a secured physical location and address in a local Vancouver rental office, whilst giving you the freedom to operate and expand internationally. The support and foundation of having an established Vancouver virtual office is beneficial whether a company is simply starting up or already thriving and seeking to place one of its global branches in a Vancouver downtown office.